Maui Gold debuts new brand in celebration of pineapple week

HALIIMAILE, Maui (HawaiiNewsNow) – In celebration of International Pineapple Day, Maui Gold is debuting a new brand.

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International Pineapple Day is celebrated on June 27, and starting next week, June 22-28, Maui Pineapple Farm will launch fresh- and frozen-cut pineapples, pressed pineapple juice and teas, and dehydrated pineapple available at the Haliimaile store and online.

“Pineapple has long held a prominent role in Maui’s agricultural identity and history, and we are proud to grow Maui Gold’s legacy with our community in a fun and engaging way,” said Todd Domeck, owner of Maui Gold.

For more than half a century, Maui Gold has grown and harvested pineapple in Upcountry on the Haleakala volcano. The freshwater and nutrient-rich volcanic soil helped create pineapples that are sweet and have low acidity.

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Maui Gold added that Valley Isle restaurants, coffee shops and other local businesses will also have Maui Pineapple Farm products.

Throughout the week-long celebration, there will be community activities, pop-ups by Maui artisans and food producers alongside an exclusive lineup from Maui Pineapple Farm.

There will also be vendor pop-ups from 11 a.m. to 2 p.m. at the Maui Pineapple Store, and Maui Gold will also have a float in the 58th Makawao Parade.

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Click here to learn more and check out the new products.