{"id":1058,"date":"2026-06-07T22:36:21","date_gmt":"2026-06-07T22:36:21","guid":{"rendered":"https:\/\/hawaiimovinginsider.com\/?p=1058"},"modified":"2026-06-07T22:36:21","modified_gmt":"2026-06-07T22:36:21","slug":"local-businesses-respond-to-matcha-mania-facing-rising-prices-supply-shortage","status":"publish","type":"post","link":"https:\/\/hawaiimovinginsider.com\/?p=1058","title":{"rendered":"Local businesses respond to matcha mania, facing rising prices, supply shortage"},"content":{"rendered":"<div>\n<section>\n<p>HONOLULU (HawaiiNewsNow) &#8211; Expect to pay a little more for your matcha latte these days.<\/p>\n<p>Read more <a href=\"https:\/\/hawaiimovinginsider.com\/?p=1056\">Pahoa man charged in fatal Hawaii Island motorcycle crash<\/a><\/p>\n<p>Local business owners who use it in everything from drinks to desserts say Japanese producers are struggling to keep up with global demand for the finely ground powder from shade-grown green tea leaves.<\/p>\n<p>A shortage and other pressures are pushing production costs higher.<\/p>\n<p>\u201cWe try to keep prices steady, but our price did go up about 40\u201350% because of the tariffs and because of the shortage. Because it\u2019s going to auction, it\u2019s selling at a higher price at auction now because of the demand worldwide,\u201c Ryan Conching of Moku Matcha.<\/p>\n<div><\/div>\n<p>Matcha sales jumped 86% from 2022 to 2025, driven by young consumers who appreciate matcha\u2019s health benefits, clean, long-lasting caffeine kick, and presentation.<\/p>\n<p>\u201cIt\u2019s so pretty and all the different things you can do with it, and see the fading of the color, just trying new different flavors,\u201d said matcha fan Ava Lee.<\/p>\n<p>Shop owners say it\u2019s getting harder and more expensive to secure premium matcha.<\/p>\n<p>\u201cEveryone wants the top grade matcha, the ceremonial matcha. That\u2019s only maybe 5% of the total matcha that\u2019s produced,\u201c Conching said.<\/p>\n<p>Read more <a href=\"https:\/\/hawaiimovinginsider.com\/?p=1055\">Man arrested after knife incident injures two in Nanakuli<\/a><\/p>\n<p>Matcha doesn\u2019t have an official grading system, but vendors will use terms like ceremonial and premium, with A1 and A2 referring to hand-picked, centuries-old high grade matcha, which is too expensive for regular consumers.<\/p>\n<p>Businesses look for a balance of quality and price.<\/p>\n<p>\u201cWe sell A3 grade, which is still ceremonial matcha. It\u2019s usually not as bitter, smoother, and has some umami flavor, a little bit of sweetness, compared to the lower grade matcha that has a little bit of bitterness,\u201c he said.<\/p>\n<p>If prices get too high, it could mean less green for the matcha craze.<\/p>\n<div><\/div>\n<p>\u201cIt could limit the amount I spend or the amount of time I actually drink matcha,\u201d said matcha drinker Micah Tablit.<\/p>\n<p>\u201cI still got to play it a little safe with my money. So I try to spend wisely if I can,\u201d fellow matcha fan Samantha Lay said.<\/p>\n<p>Read more <a href=\"https:\/\/hawaiimovinginsider.com\/?p=1054\">First Alert Forecast: More trade wind weather<\/a><\/p>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Japanese matcha producers are struggling to keep up with global demand for the finely ground powder from shade-grown green tea leaves.<\/p>\n","protected":false},"author":1,"featured_media":1057,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local businesses respond to matcha mania, facing rising prices, supply shortage - Hawaii Moving Insider<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hawaiimovinginsider.com\/?p=1058\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local businesses respond to matcha mania, facing rising prices, supply shortage - 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